Blueprint Community is a branding project for a hypothetical 3-day event that aims to promote the walkability and public transit accessibility in the city of Newark, NJ. The branding identity is inspired by the grid structure of urban planning schematics in combination with a warm color palette and visuals that represent the urban community. The project includes a foldable with the event information, promotional videos, and a merchandise series that would, in theory, be handed out at the event. The event concept and deliverables were all self-produced for the sake of this branding project.